Calculator
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Indicative trading calculations, not VAT or accounting advice. Check VAT treatment and figures with a qualified accountant before making pricing decisions.
Supply chain inputs
All prices ex VAT unless stated. Margins are a share of each party's selling price.
Set 0 to ignore VAT
Margin is not markup
20% margin
£15 ÷ (1 − 0.20) = £18.75
Distributor keeps £3.75 = 20% of £18.75.
20% markup
£15 × 1.20 = £18.00
Only £3 = 16.7% margin. Not what they asked for.